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The world financial crisis began to unfold when the U.S. real estate market began to decline in late 2006. Throughout the next two years, financial markets around the world, including the U.S., European, Asian and U.K. markets began to destabilize.

The U.S. economic crisis, which moved beyond its subprime mortgage roots, began to accelerate this past September with a number of buyouts, bailouts and failures.

A look at the recent headlines sums up the horrifying crisis situation that our economy is experiencing:

       “Treasury bails out Freddie and Fannie”

       “Lehman files for bankruptcy; Merrill is sold”

        “Manic Monday: Dow suffers worst week ever”

       “Dow down more than 30%”

       “Ohio woman, 90, attempts suicide after foreclosure”

       “Foreclosure sob story of the morning”

       “Consumer spending tumbled last quarter by the most in three decades”

       “U.S. incomes fall”

        “Consumers feel the next crisis: credit cards”

       “U.S. economy experiences once in-a-century credit tsunami”

       “October is the worst month in the history of the stock market since 1987”

       “AIG to borrow $20.9 billion more from Fed”

       “Investors cash out $21.9 billion from funds”

How are investment firms communicating with investors about the current economic crisis? How are firms reaching out to let us know what we should be doing with our portfolios—should we buy, sell, run, or hide our money? What types of digital communications are firms using to keep us updated, engaged and informed?

The paper that I’d like to write for Introduction to Digital class examines what digital communications methods investment firms are currently using. I’ll also explore some of the newer technologies that firms should consider using to better dialogue and converse with investors. 

In times of uncertainty, firms need to use a strategic communications plan that not only communicates with clients, but also one that allows their clients to dialogue and converse with them. The impression among reporters and investors is that most firms are failing on this measure.

How are you learning about what you should be doing with your investments? What digital technologies are you using?

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